Long home parade theme: Chinese Dragon Dream homes explanation: Borrow currently most fashionable political and social language "China Dream" and project name "Long live happily" common language construct this theme cruises and car advertising. Dream home is a very important part of the Chinese dream. The dragon is a symbol of the Chinese nation, we are all descendants of the dragon, dragon all homes is an important part of realizing China's dream. Participate in crowd identity: A member of the Friends, buyers shop owners purchase intent, advertising car stickers dragon home owners. Value: one, this "China Dream Dragon Parade homes A friendly team," many vehicles, battle big, unified identity, can form a cluster effect. Make bicycle advertising form clusters scattered, more compelling, more attractive to the public eye the way. Second, the high-end vehicles, a strong, intuitive screens, more visual impact, the people encountered along the way to give a strong shock, can strengthen the publicity Chinese origin Metro homes Dragon International Trading Center, home to enhance the brand image of the dragon, to make propaganda Theme popular. Third, this massive vehicle parade, easily forming a topic of great word of mouth passed down through genes. An event that can cause a variety of propagation effects, and expand publicity. Fourth, the housing project for the dragon to bring potential customers. The parade A selection of friends, to have paved the needs and intentions of buyers who purchase priority. Depth of potential customers to participate in these projects, and through their interpersonal communication, publicity for the project to bring tangible results. Meaning: a housing project for the long campaign trail. The parade to the axis of the main venues in Xi'an: the starting point for the South a little door, destined for the Chinese origin of the town homes Dragon Trade Center project, the ancient city of Xi'an runs throughout, from the third millennium history and culture of the ancient city, home to the future business of wealth across time and space, through past and present, perfectly complements the dragon homes International Trade Center, "arts, humanity and science" design and construction philosophy. Second, the endorsement of Friends of the dragon housing presents a group effect. The parade that spread throughout the city of Long housing project car ad, from a lone individuals into a collective behavior that go from the fragmented state of the cluster, scale. In the form of a variable, the effect of significant legislation. Individual private owners as a project spokesperson, all of a sudden become a high-end crowd of collective endorsement, which will enhance the brand image of the project has brought great benefits. Third, the dragon housing projects and provide a platform for customer communication. The parade A selection of friends, to have paved the needs and intentions of buyers who purchase priority. This part of the Friends of having participated in the parade A multiple identities: Project endorsers - Parade participants - potential project clients. The event, as they are deeply involved in the project, providing a good platform. Four, showcasing a friendly style. The parade is the first large-scale commercial Xi'an parade armor and armor Friends of advertising since renamed organized by the Friends of the site. Activities carried out smoothly thanks to broad support for the vast number of new and old members, they overwhelming response, activists, closely, acting, showing a very high quality and full of enthusiasm, demonstrated a good spirit of the ancient city and the owners of a Friends quality. Fifth, in this event, as well as "A Friends of the Dragon, Xi'an livable" means, including, activities can be touted qualities Xi'an livable city.